Participants were asked their role in the company that provided the incentive travel opportunity. 43.5% of the sample was in a sales role, with 40.0% reporting that they were a non-sales employee. Slightly less than 3% of the sample reported being a channel partner (distributor) with 13.7% reporting “other”. This is consistent with previous research that shows travel is predominantly offered to sales personnel (Mukherjee, 2010). As stated earlier, this research provides a departure from much of the previous research as most past research has been performed using sales personnel only. So while these results are applicable to that audience, this research can also speak to non-sales employees.