1) It stood as a paragon of egalitarian values. An idea of equality was emboldened with both the server and customer were standing,
2) An embodiment of a cosmopolitan lifestyle (modernity) at low costs. Chivalrous men would take their dates to McDonalds to show-off their debonair emergence into the global economy.
3) It became a place where women felt a sense of individual security without fear of judgment from the prying eyes of archaic morality. (female empowerment or gender equality).
4) In China, eating ‘beef’ depicts manliness, virility, strength and energy boost, so the Quarter Pounder became an instant winner.
5) Paul French in an article In Search of Mickey Li points to the regionalization or ‘Glocalization’ of McDonlad’s products to tantalize the taste buds of the consumers. For example Beijing BigMacs is coated with layers of teriyaki sauce and the use of emblematic dragon in the “Dragon twister” which contains fried chicken, scallions and duck sauce.[9]
6) The concept of task simplification and homogenization in production lines finds birth in Fredrick Taylor’s Principles of Scientific Managementwhere he outlines efficiency is derived from task allocation into groups and distributed these groups into different employees with monetary incentives to ensure productivity. Mc Donalds, as well as Henry Ford’s adoption of Taylorism largely
1) It stood as a paragon of egalitarian values. An idea of equality was emboldened with both the server and customer were standing,
2) An embodiment of a cosmopolitan lifestyle (modernity) at low costs. Chivalrous men would take their dates to McDonalds to show-off their debonair emergence into the global economy.
3) It became a place where women felt a sense of individual security without fear of judgment from the prying eyes of archaic morality. (female empowerment or gender equality).
4) In China, eating ‘beef’ depicts manliness, virility, strength and energy boost, so the Quarter Pounder became an instant winner.
5) Paul French in an article In Search of Mickey Li points to the regionalization or ‘Glocalization’ of McDonlad’s products to tantalize the taste buds of the consumers. For example Beijing BigMacs is coated with layers of teriyaki sauce and the use of emblematic dragon in the “Dragon twister” which contains fried chicken, scallions and duck sauce.[9]
6) The concept of task simplification and homogenization in production lines finds birth in Fredrick Taylor’s Principles of Scientific Managementwhere he outlines efficiency is derived from task allocation into groups and distributed these groups into different employees with monetary incentives to ensure productivity. Mc Donalds, as well as Henry Ford’s adoption of Taylorism largely
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