Bonus packs reward customer loyalty by offering,in effect,free merchandise. Bonus packs can lead to brand switching if the consumer has used the brand previously.
Bonus packs tend to be popular with manufacturers, retailers,and customers.
Bonus pack objectives
1. Increase usage of the product
2.match or preempt competitive actions
3.stockpile the product
4.develop customer loyalty
5.attract new users
6.encourage brand switching