is a space all of these markets, which are already discovered and developed. It is their struggle for each percentage point of market share. The Red Ocean, players want to produce products and provide services cheaper and better than the competition. His theories are celebrating the success of improving employee productivity and production efficiency. But, over time, improving efficiency is becoming more expensive and more difficult, in addition, the competition is doing the same thing, and ultimately the whole industry is like a headlamp in place.