The concept of shareholder has been value one of the driving forces in the change of current management practice. Since its intro- duction, the shareholder value movement has spread steadily and with growing impact, influenced by the globalization of business. Recent years have seen attempts to incorporate the shareholder value idea into the tools of management and financial analysis. Thus, traditional accounting numbers, such as return on investment, earnings per share, and operating profit, have been augmented by "new" measures and ratios such as Economic Value Added EVA%, Econom- ic Profit, Cash Value Added, or Added Value. In this article we compare these four measures by the way they incorporate the idea of shareholder value, their flexibility in application to the valuation of compa- nies and measurement of financial performance, and their adaptability to the particular circumstances of a variety of companies. In varying ways and to varying degrees, these mea- sures attempt to mimic the components of the share- holder value computation. In essence, shareholder value, as a financial measure, represents the present value of all future payments to an investor that is