Cultural intelligence means being intelligent enough to create a workplace culture that gives positive direction for your organization and its people. In fact, a strong workplace culture makes it easier for an organization to stay focused, define its goals, and deliver on those goals. Cultural intelligence is especially valuable during times of uncertainty and change. Cultural intelligence is not only about acknowledging, understanding and being aware of the authentic nuances represented in one’s cultural background. In today’s marketplace, cultural intelligence exists when a company trusts itself enough to live the promise of its culture in how its brands communicate with its audience and consistently delivers on that promise in the recruitment, retention and development of its employees.