This study was designed with questionnaires for surveying cosmetics consumers in Hsinchu area market as research targets, through factor analyzing, six types of female consumers are classified, specifically, variable analysis was conducted for investigating the difference of each demo-graphic variables in product attributes-result-value. According to the finding of this study, significant difference is shown between
consumers of different lifestyle towards attribute, result, and value.
While the product attribute - result - value attached importance by consumers of different
demographic variance will not vary on account of age, education degree, occupation, marital status, and shopping information sources.
Finally, this study suggests that future researchers may try to expand the population and perform sampling and comparison between different
metropolitan areas; the cosmetics industry is supposed to
better understand the expectation put forward by cosmetics
consumers as well as the significance of the value,
so as to use it as reference in product manufacturing and
marketing development. As to the analytic data demographic
variables, lifestyle, and value, could assist cosmetics
industry in designing the future marketing strategies.