In the Web2.0 era, the application of a large number of new
interactive Internet technologies led to the changes in the EMarketing
model, and the old network marketing model
continues to be perfected, while large numbers of new EMarketing
model emerge. The typical modes of E-Marketing
in this stage are C2C and blog marketing. C2C (Consumer to
Consumer) refers to the new E-Marketing model that private
operators sale goods through the "online shop" with the
support of network technology platform.C2C has fully
realized the profit purpose of individual by using the Internet,
promoting the rapid development of E-Marketing. There are
many of C2C sites in China such as Taobao, Pat, and eBay.
Blog marketing refers to the activities of contacting blog
authors and blog visitors by the websites or forums, and of
using knowledge, interests and life experiences of blog
authors to expand the information of products. Currently,
many enterprises take advantage of blog to carry out EMarketing
activities. Essentially, blog marketing is a public
relation act, aimed at wining the right of speaking by
creating originally professional content and sharing
knowledge, and thereby establishing authority trust to affect
readers’ brand awareness and purchase decisions.
In the Web2.0 era, the application of a large number of new
interactive Internet technologies led to the changes in the EMarketing
model, and the old network marketing model
continues to be perfected, while large numbers of new EMarketing
model emerge. The typical modes of E-Marketing
in this stage are C2C and blog marketing. C2C (Consumer to
Consumer) refers to the new E-Marketing model that private
operators sale goods through the "online shop" with the
support of network technology platform.C2C has fully
realized the profit purpose of individual by using the Internet,
promoting the rapid development of E-Marketing. There are
many of C2C sites in China such as Taobao, Pat, and eBay.
Blog marketing refers to the activities of contacting blog
authors and blog visitors by the websites or forums, and of
using knowledge, interests and life experiences of blog
authors to expand the information of products. Currently,
many enterprises take advantage of blog to carry out EMarketing
activities. Essentially, blog marketing is a public
relation act, aimed at wining the right of speaking by
creating originally professional content and sharing
knowledge, and thereby establishing authority trust to affect
readers’ brand awareness and purchase decisions.
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