Unity/HarmonyPROXIMITY A sense of the distance between elementsCONTINUATION The sense of having a line or pattern extendSIMILARITY Ability to seem repeatable with other elementsBalanceSYMMETRY Elements on either side of the axis are arranged similarlyASYMMETRY Elements on each side differ in shape but still are in visual equilibrium RADIAL Elements are arranged around a circular formHierarchyTREES Elements arranged in the order of a tree with a trunk branches & sub branchesNESTS Elements mapped on to each other as parents. children & grand childrenWEIGHT Elements of the same weight belong to the same class of hierarchical positionsScale / ProportionSIZE Elements of different sizes in relationships with each otherRATIO Elements related to each other in a ratio appear together in visual harmonyDIVISIONS These create focal points that automatically give a sense of the relationshipsDominance / EmphasisHIGHLIGHT Breaking the visual hierarchy using form to lay emphasisCOLOUR To distinguish between elements in a series of similar formsSIZE Elements of different sizes focus the viewers attention accordinglySimilarity & ContrastLIGHT & DARKClear foreground & background separation lend contrast between elementsLINE Elements of varying textures & forms bring about a contrasting effect