The airline portrays this aspect of its operation in a truly unique and unconventional way. The fun and friendly culture is reflected both internally in the organization as well as externally with all marketing activities that reach consumers. Internally, an open-minded and transparent way of working is promoted, while externally Nok Air puts consumers at the center. Nok Air reaches out to them in the most friendly way possible. We at Nok Air take this aspect into consideration with everything we do. Without our true Nok Culture and what it makes us, our business will not reach the success we aim for.