Netflix reinvented video rental by delivering DVDs by mail and allowing unlimited live online streaming of select content for one monthly fee. For less than $10 a month Netflix subscribers could access content 24/7. Netflix’s business exploded. Blockbuster, the previous industry leader, was slow to respond and when they did it was too late. Netflix had redefined entertainment rental and Blockbuster was on the road to bankruptcy, eventually closing 3000 of its 4000 retail outlets.