Margaret Steffenson et al have undertaken considerable research in this area.In "A cross cultural perspective on reading comprehension" they describe how they asked 20 American and 19 Indian students to read and answer questions about two descriptive passages on the topic of weddings.All the students were given the same two reading passages,which were equally complex and of the same length.Both passages described a wedding but one was set in India and the other in America.They then asked them to recall what they had read. Their finding was that Americans recalled 27% more about the American wedding compared to the Indian wedding,whereas the reverse was true for Indians who recalled 28% more of the Indian wedding.