Selection of the potential social networks to use;
Setting out a financial plan (regarding hiring social media brand managers or consultants);
Designing or modifying organizational structures to manage the social network in the companies' market (this may involve adding a social media unit to an existing marketing branch or creating a new social media branch);
Selection of target market(s);
Selection of the products, services, brand(s) or company messages which will be promoted;
Performance measures for the social media strategy such as evaluation, data analytics, etc.