CL has been described as customer’s willingness to continue patronizing a firm over the long term, purchasing and using its goods and services on a repeate and preferably exclusive basis, and voluntarily recommending it to friends and associates. Customer loyalty is considered to be significant since it is one of the most important
factors that influence the performance of service firms in that it leads to reduction of market share and consequently, the profit of the organisation. Customer loyalty leads to active repeat purchase of the product or a vailing of the service and more so, the customers give positive appraisal toward the brand and in sharing the
company’s positive value to others(Segoro,2012).