Another important advantage of marketing communication
on social networks is the possibility to
fully use the power of viral marketing. In the times of
crisis it is important for companies to get new orders
as soon as possible. To achieve that, they must transfer
their marketing messages as quickly as possible to
the widest possible range of users, for what the viral
marketing is the best possible option. Scott (2010, p.
106) believes that viral marketing is one of the best
ways to reach targeted users and mentions different
possibilities for the use of viral marketing on social
networks (Scott, D. M., 2010, p. 94-106). Because viral
marketing messages can spread very quickly among
users, and as a resul the marketing message will reach
a wider range of users than it would with the use of
traditional ways of marketing communication.