The problem of Dream toy Co., Ltd
Dream Toy Company has a lot of discount sale every month (Dream toy promotion, n.d) because they cannot sell toy. This problem comes from demand uncertain. In peak period time, they order many toys from factory in order to support demand. They do not think about inventory but they think about economic of scale. Therefore, they use adverting, price discount, trade show, new cartoon from Japan to increase sale volume and reduce their inventory. However, it has risk when they cannot sell. Also, they should bring money for buying toy and keeping in stock to do another business that is better. This is because toy is hard to sell in Thailand and short product cycle time. Another problem is lead time from manufacturing at Chain and distribution at Thailand. This is because Dream toy Co., Ltd does not have warehouse for products. They ship toy to Wholesale so that stock of toy has in wholesale about 70%. Also, products ship by sea. It is very slow. Therefore, when they cannot support customer, they change to ship by air. For this method, the cost of product will be increase but company cannot increase price of product because of price competitive.
Conclusion
Toy supply chains can be characterized as volatile and seasonal due to their highly-concentrated seasonality, short product-life-cycle, and intense competition on innovation and pricing, high supply and demand uncertainty. The best technique needs to handling products is Cross Docking in order to reduce lead time, inventory and transportation cost. Also, inventory and forecasting are important as well. The design of product can help to attractive customer to buy and help to supply chain as well. For example, reduce space in warehouse. Moreover, partnership can help and improve the supply chain such as accurate information between retailer and distribution.
The problem of Dream toy Co., Ltd
Dream Toy Company has a lot of discount sale every month (Dream toy promotion, n.d) because they cannot sell toy. This problem comes from demand uncertain. In peak period time, they order many toys from factory in order to support demand. They do not think about inventory but they think about economic of scale. Therefore, they use adverting, price discount, trade show, new cartoon from Japan to increase sale volume and reduce their inventory. However, it has risk when they cannot sell. Also, they should bring money for buying toy and keeping in stock to do another business that is better. This is because toy is hard to sell in Thailand and short product cycle time. Another problem is lead time from manufacturing at Chain and distribution at Thailand. This is because Dream toy Co., Ltd does not have warehouse for products. They ship toy to Wholesale so that stock of toy has in wholesale about 70%. Also, products ship by sea. It is very slow. Therefore, when they cannot support customer, they change to ship by air. For this method, the cost of product will be increase but company cannot increase price of product because of price competitive.
Conclusion
Toy supply chains can be characterized as volatile and seasonal due to their highly-concentrated seasonality, short product-life-cycle, and intense competition on innovation and pricing, high supply and demand uncertainty. The best technique needs to handling products is Cross Docking in order to reduce lead time, inventory and transportation cost. Also, inventory and forecasting are important as well. The design of product can help to attractive customer to buy and help to supply chain as well. For example, reduce space in warehouse. Moreover, partnership can help and improve the supply chain such as accurate information between retailer and distribution.
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