Summary plan: A summary business plan is 10 to 15 pages works
best for companies that are very early in their development and are not
prepared to write a full plan. The authors may be asking for funding to
conduct the analysis needed to write a full plan. Ironically. summary
business plans are also used by very experienced entrepreneurs who may
be thinking about a new venture but don’t want to take the time to write a
full business plan. For example, if someone such as Mark Pincus, the
founder and CEO of Zynga. was thinking about starting a new business, he
might write a summary business plan and send it out to selected investors
to get feedback on his idea. Most investors know about pincus’s success
with Zynga and don‘t need detailed information. Zyngn is the maker of
FarrnVille, the popular social networking game.