Marketing and Promotions
There are a number of potential uses for NFC to market and promote the
library. A library’s social media presence could be facilitated through quick
check-ins using services that are NFC enabled services, such as Google Plus
or Foursquare. People attending library-sponsored events could check in via
NFC, much like attendees at the 2011 Google I/O conference.25 Attendees at
the 2013 Manhattan Cocktail Classic were given a digital goodie bag that
included an NFC-enabled wristband. The band allowed attendees to keep
track of every drink they sampled by tapping their band against an NFC
reader stationed atop each bar. After the event attendees received a personalized
email with the recipes of the beverages they tapped their band against.
Attendees also were able to link their bracelets to Facebook and Twitter
accounts. The bracelets then allow instant upload of pictures taken photo
booths, check-in on Facebook Places, sending of Tweets, and tap-to-“Like.”26
Attendees were even able to interact with each other using NFC solutions
like NFriendConnector.27 NFC-based games could be used in libraries to
increase traffic or highlight services. Players who tap on a certain number of
tags get to another level and earn points and bonuses that could be traded
in for preferred seating or a private study room.