My prediction is that by 2024 the most significant gateway to your world of entertainment will be in your pocket. That isn’t to say there will be no place for the living room TV set, but the majority of television viewing will be delivered via mobile devices.
When the iPad was no more than a glimmer in Steve Jobs’s eye, I was a former investment banker working with Vodafone, helping them to develop content services. At about the same time my soon-to-be business partner Michael Comish was at Channel 4, looking at ways to deliver on-demand TV to viewers. Both of us could sense that television was changing, as the music industry already had, and that a swell was rising that would totally upturn entertainment as we knew it.