over half of customers know PWB has special promotion of iPad Air 2 but don’t know the details and they will know when talked with the staff especially extra points *10 with The 1 card.
The special price of iPad Air 2, it helps customers purchase decision easier and we can convince they change to buy the iPad Air 2 instead iPad mini 2 but extra points *10 with The 1 card isn’t good respond as it should be.