For most businesses, the new year is a time for assessment, goal setting and strategic planning. When it comes to PR, this is the time to set objectives and formulate a clear, defined plan they'll help your business achieve optimum results in the media.
When planning your PR activities for the year, as a general rule, consider the full year ahead, plan for six months, and expect to revise after three months. Like most business activities, PR requires flexibility and a recognition that things will change over time. However, there are a number of factors that'll make a measurable difference to your company's success if you take them into account at this early stage.