The central problem of this article is the proposition that new
tourism as an industry offers an ethical way to travel. New tourism is a
concept recently adopted in debates to indicate a variety of tourisms
that have emerged that in some respects seek to distinguish
themselves from what is referred to as mainstream or conventional
mass tourism. New tourism activities, marketed as designed for and
capable of countering the differentials inherent in conventional forms
of mass travel, are said to humanize tourism in what is deemed the