Fabless Business Models
In a "fabless" business model, one company handles the development of the new product and the prototyping, and then it outsources the manufacturing of that product and its components to other firms. In this way, a company gets all the benefits of a top-tier manufacturing facility without having to build its own facility or train its own workers. This means a business that wants to challenge Apple on any of its product fronts could develop a great technology, such as a new wearable or hologram computer, tinker with prototypes until it can recreate the innovation at a marketable cost and then outsource all the manufacturing.