Thailand has no laws applicable to the particular franchise agreement. Despite leading the Civil and Commercial Code and the Trademark Act apply to the trademark license agreement in the form of a franchise agreement. However, due to those laws, there is no provision in the civil liability of the franchisor and there is no provision in the sub-license to use the trademark. (sub-franchise). Thus, the affected parties and consumers to claim to be responsible for the damage caused.
This study used research papers and reviews of various laws. The results of the study found. Although Thailand will lead the Civil and Commercial Code and the Trademark Act apply to the trademark license agreement in the form of a franchise agreement. But, such provisions may not cover the liability under the sub-franchise agreement and Thailand has no specifically franchises law like the United States. So, there is no certainty in determining liability. If the sub-franchise is occurs, to bring the law to apply. If the sub-franchisee make the trade reputation or prosecuted by consumers, there will be any legal measures in solution to the problem, supervise sub-franchise contracts. In order to be able to use apply properly, provide coverage and provide remedies for the injured person is complete enough.
In order to solve the problem, the author have proposed to solve the problem liability under sub-franchise agreement by The Act governing the business of the franchise exclusively with the content of the agreement franchising, obligations of the parties franchise and includes the provision of sub-franchise agreement. Moreover, should take Apparent Manufacturer principle apply to the franchisor and the sub-franchisor under the sub-franchise agreement.