Supportive interventions to optimize biomedical interventions by creating demand for services and improve adherence and aftercare.
Creating demand for services
Evidence
Sexual behavior change communications has been widely used over the past decade to create demand for biomedical prevention approaches, including HTC and voluntary medical male circumcision (VMMC). HTC-focused mass media campaigns in Kenya and South Africa have been shown to increase uptake of testing services, with clear dose-response effects. Evidence from South Africa further indicates that exposure to SBCC programs is associated with discussing HIV and that discussion of HIV is associated with testing — suggesting a possible indirect effect of HTC promotion interventions.