essentially Chinese characters, in Chinese speaking markets, the company and its vehicles are still referred to by the original Kanji name (simplified Chinese: traditional Chinese: pinyin: fēng tián), but with Chinese pronunciation.
During the Pacific War (World War II) the company was dedicated to truck production for the Imperial Japanese Army. Because of severe shortages in Japan, military trucks were kept as simple as possible. For example, the trucks had only one headlight in the center of the hood. The war ended shortly before a scheduled Allied bombing run on the Toyota factories in Aichi.
Vision & Philosophy
Since its foundation, Toyota has been using its Guiding Principles to produce reliable vehicles and sustainable development of society by employing innovative and high quality products and services.
Guiding Principles