However, today’s youth, particularly girls, get mixed messages from the media. On one hand, they are bombarded daily with advertisements for junk food and fast food on television and magazines, yet the same magazines and television shows that serve up these ads also celebrate the waif look by portraying pencil-thin models. This has created a state of confusion and potential danger for many young women (and men). The National Eating Disorders Association estimates that 81% of 10-year-olds are afraid of being fat and between “5-10 million girls and women and 1 million boys and men are struggling with eating disorders including anorexia, bulimia, binge eating disorder, or borderline conditions.”