Toyota's European Division saw unit sales decrease by 19.2 percent in 2010 from 2009 levels, from 1,062,000 to 858,000 continuing a downward trend since 2007. Its market share in Europe has also been damaged by the financial crisis and its ongoing struggle to re-establish its quality image after the global recalls. In Europe, Toyota saw its market share fall to 4.4 percent in 2010, down from its peak of 5.9 percent in 2007. However, sales began to gradually improve in 2011 and 2012.