Baloglu and Uysal (1996) argue that the concept of product bundles is used to refer to the perceived importance of the interaction between push and pull items of motivations. This implies that certain reasons for travel may correspond to certain benefits that are to be valued and obtained at the destination site. Thus, marketers and destination promoters in tourism should keep in mind that most successful products are those which respond best to a bundle of needs within a given market segment, and should give more marketing efforts to matching a destination’s major attributes to the tourists’ diverse psychological needs