Target Market Segment Strategy The Green and coffee shop will cater to people who want to get their daily cup of great- ting close to the University campus our location means that most ofour clientele will be college students and faculty. our market research showsthat these are discerning customers that gravitate tow better tasting coffee. Furthermore, a lot of college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with peers without the necessity to pay cover charges. For us, this will provide a unique possibility for building a loyal client base. Distribution