Flavor and fragrance
As strawberry flavor and fragrance are popular characteristics for consumers they are used widely in a variety of manufacturing, including foods, beverages, confections, perfumes and cosmetics.[44][45]
Sweetness, fragrance and complex flavor are favorable attributes.[46] In plant breeding and farming, emphasis is placed on sugars, acids, and volatile compounds, which improve the taste and fragrance of a ripe strawberry.[47] Esters, terpenes, and furans are chemical compounds having the strongest relationships to strawberry flavor and fragrance, with a total of 31 volatile compounds significantly correlated to favorable flavor and fragrance.[47]