Mobile Game Marketing AssociateAPPLY FOR THIS JOB
Job Description
Conceptualize and define marketing strategy/plan for mobile games, including marketing positioning and messaging for collateral. Establish and drive increased brand recognition through effective marketing communications.
Display good understanding of various online/offline channels and their levers – know what and when to adjust.
Overall budget management.
Identify and work closely with 3rd party agencies when required, such as offline events. Includes managing resources and performance from agencies.
Develop, negotiate and manage marketing channel partners (e.g. telco, retail etc).
Continuously develop additional marketing channels to drive game installs.
Coordinate across multiple stakeholders to ensure smooth execution of campaign, including game operations, design, development, online marketing and local marketing teams.
Review and analyse key metrics on a regular basis.
Job Requirements
Bachelor’s Degree from recognized university – preferably with background in Communications/Marketing.
1-2 years’ working experience in digital/campaign marketing. Solid understanding of various marketing channels and their levers.
Excellent communication and project management skills. Strong coordination skills.
Ability to thrive in fast-paced environment.
Blend of creative intelligence and analytical ability.
Strong logical thinking and problem solving skills.
Travelling might be required.
Previous experience in gaming or online marketing will be a bonus.
Additional SEA language skills (e.g. Bahasa, Vietnamese, Mandarin) will be a bonus