Peet’s Coffee & Tea, Inc., Utilizes RouteMAP IMS for Both Customers and Resellers
Peet’s Coffee & Tea, Inc., a specialty coffee roaster and marketer, utilizes ESRI® RouteMAP™ Internet Map Server (IMS) in conjunction with
its commercial Web site at www.peets.com. “We were looking for a cost-effective solution that provides customers with fast and efficient
directions,” says Melissa West, Webmaster at Peet’s Coffee & Tea. “We also wanted to be able to keep the content as fresh and up-to-date
as possible. As Peet’s continues to expand its distribution through new retail locations and partnerships with grocery stores and food service
outlets nationwide, it is important that our customers know how accessible and convenient it has become to find and buy our products. This
program has worked out very well.”