Walk down any shopping street in a big city and you'll see big names such as Zara, H&M, Gap, or Nike. A dress bought from one of these stores will be exactly the same as in another store halfway around the world. Indeed, fashion is one of the most globalized industries, with giant retailers who can create new designs, send them to be manufactured, and then distributed to stores around the world-all with the click of a mouse or a simple phone call.
For consumers in developed countries, globalization means an abundance of choice. This is the era of"fast fashion," where designs can go from the design board to factories to stores in two weeks.it is also"fast" in the sense that takes less time for trends to come and go. Historically, the price of clothes has never been lower and this, combined with the ever-changing stock, encourages people to follow the latest fashions and change their wardrobes more frequently.