Of the Japanese major players, Nissan seems especially well-versed in the art of crisis management. "We believe that Nissan was quick to get key executives together to assess the situation – and quickly implement solutions," commented Chris Keeffe, a Nissan spokesman in Yokohama. He then went on to draw a picture of the top men in charge, quickly gathering together, sitting down in a room to hammer out a course of action. "One of Nissan's strengths, which helped us overcome the challenges, was our working together cross-functionally, meaning that manufacturing, purchasing and R&D functions worked together for quick and focused recovery actions," he added. No doubt that Ghosn’s television appearance also helped spur the local authorities in Iwaki into action, too.