Through his actions. Adler sent an implicit message that the past was over and tomorrow was another day. Rather than being immobilized by uncertainty and wondering who would be forced to take the heat, software engineers and quality assurance technicians worked together to improve their processes to minimize the probability of missing sales projections because of last-minute quality or manufacturing glitches. From that point forward the company's track record for quality was the envy of the industry. By adjusting his " swing " Adler was able to achieve accurate, consistently excellent results for the duration of his tenure.