Vision, Mission, and Objectives
Vision and mission are almost interchangeable terms. A business mission is usually seen as dealing more with the present and near future while a vision deals with the long term. A mission statement defines a farm’ s current business directions and goals and indicates what a farm is trying to do for its customers. In contrast, a strategic vision is the picture of what the stakeholders want the farm to look like in the future, say ten years or more into the future.
Together, the vision and mission statements should have three main elements:
- A statement of the overall vision and mission of the farm
- A statement of management’s key philosophical values
- Key objectives that management is trying to accomplish