Both the FTC’s competition jurisdiction and its consumer protection jurisdiction serve the same end: namely, protecting consumer welfare. Manufacturers’ use of stolen IT distorts the marketplace and ultimately harms consumers. The FTCA anticipates agency action directed at “ethical notions of fairness and marketplace morality . [as well as] enforcement [based on] economic criteria defin[ing] unscrupulous acts in terms of consumer injury.” The theft of IT by manufacturers certainly raises questions of fairness, marketplace morality, and unscrupulous acts that have a demonstrable and, in the long run, negative effect on the marketplace