First, they tried the reward system. Here’s the potential for everything that this newly discovered category of change can accomplish, and (surprise!) you’re the catalyst. Next, they tried Darwinism. Here’s your competitor, certainly changing its business model to take advantage of new business opportunities, and (surprise!) you’re its next challenger. Finally, they tried the shame system. Here’s the post-mortem for having failed to realize the true potential for everything this change was supposed to have accomplished, and (surprise!) you’re to blame.