Starbucks and Barnes & Noble
What did coffee shops and bookstores ever have in common?
Coffee shops and bookstores are completely different from one another. They have entirely different markets. Coffee shops sell various caffeinated beverages such as lattes, cappuccinos, and macchiato (as well as various pastries)… and bookstores sellbooks.
So what is it that brought these two big players, Starbucks and Barnes & Noble, together to make such a huge impact on both the book and coffee shop industries?
Fact is, despite all of the differences that bookstores and coffee shops have, they have one essential commonality that bonds them together perfectly: their clientele.
The clientele of both of these types of companies have a deep rooted relationship. In many ways, an entire culture that has evolvedaround the”easy-going” casual bookworm persona and stylish caffeinated drinks. They naturally go hand in hand.