Conduct or Code of Ethics. Others disclose specific policies on say human rights, 51 equal
opportunities and diversity, 52 or harassment and bullying. 53
Most of the chains have also branded their global HR management programmes to
facilitate communication and consistency across the regions. The Marriott Spirit to Serve
programme has already been introduced. This framework defines how Marriott works,
specifically in relation to its employees, customers and the communities in which they
operate.
Hilton International operates the Esprit programme under which the HR management
framework sits. As the Spirit of Hilton, Esprit is a motivational tool designed to make work
more enjoyable and more rewarding. The ideas of recognition, respect and reward are key
elements in the success of Esprit, which encompasses a series of competitive training and
development initiatives and a rewards programme that gives colleagues a choice of
benefits that suit them.
IHG have introduced an Employer Brand Programme “Room to be Yourself”. This
programme sits under the heading of Winning Ways, a set of global values and behaviours
for all IHG staff. Winning Ways makes it clear to every IHG employee exactly what is
expected from them – the qualities the company is looking for and the values they all
share.