It is important to write clearly and with a positive tone. It is generally easier to get your point across when using positive statements as opposed to negative statements. When ever you can try to avoid negative statements or negative connotations. If you need to use negative statements or negative connotations try to keep them down to minimum. - See more at: http://english-the-easy-way.com/Writing_Techniques/Positive_Tone.html#sthash.sxCYpkib.dpuf