Antenatal care visits are an ideal time to advise mothers and families on essential pregnancy care to reduce stillbirths and
neonatal deaths, and develop a birth preparedness plan [1]. In sub-Saharan Africa, approximately 69% of pregnant
women receive at least one antenatal care (ANC) visit, and 44% receive at least four ANC visits and the full package of key interventions [1]. In addition to physical and health systems barriers, in many settings, women’s low status negatively impacts utilization of antenatal care services. As compared to men, women often lack decision-making power to allocate resources for healthcare seeking [7,8], particularly in contexts where men determine whether and under what conditions their spouses will use health services [9,10]. This can prove problematic particularly in households where men underestimate the importance of antenatal care [1,11]. Even following ANC consultation, women’s limited means and authority to implement healthy home practices have hindered development goals