Lead and synchronically develop efficient activation campaign with maximized impact of the advertising campaign by closely coordinating with project leader or Marketing communications leader of the campaign.
Instigate brainstorms to develop the activation and tie in for all mediums both online and off line.
Lead media activation campaigns ie. Interview arrangement, briefing session, scoop production, product placement ideas etc. and ensure the impact of the campaign.
Efficient time and budget management - Strengthen media relations with Medias, suppliers and partners.