Today we can explore the impact of rapidly developing technologies and globalization on food and issues related to food. Here we begin to investigate mass marketing, the media, and the evolution of McDonaldization and Coca-Colonization, with the loss of regional food traditions as they are supplanted by homogeneous foods such as hamburgers, tacos and pizza. Regions and their traditional foods are less well defined. Sushi and curry can be found in any city on the planet.