As Starbucks spreads out, Schultz will have to be increasingly sensitive to those challenges. For instence, he flew to israel several years ago to meet with then Foreign secretary Shimon Peres and other israeli to officials to discuss the Middle East crisis. He won't divulge the nature of his discussions.
But subsequently, at a Seattle synagogue, schultz let the Palestinians have it. With starbucks outlets already in Kuwait, lebanon, Oman, Qatar, and saudi arabia, he created a mild uproar among Palestinian supporters. Schultz quickly backpedaled, saying that his words were taken out of context and asserting that he is "propeace" for both sides.