Marketing/Advertising
What works in Atlanta might not always work in Seattle. GIS
market analysis tools can help you determine which products and
promotions match the lifestyles and buying patterns of your customers.
Create a multidimensional snapshot of trends to create
trade areas, predict sales, design sales territories, plan media,
and much more.
Target Marketing/Direct Mail
Knowing and understanding your customers’ likes and dislikes
are integral to the success of a direct mail campaign. GIS enables
you to identify who your most valuable customers are, understand
their demographic characteristics, measure their direct mail
response by product category or promotion, and target where
new customers with similar demographic characteristics are
located.
Marketing/AdvertisingWhat works in Atlanta might not always work in Seattle. GISmarket analysis tools can help you determine which products andpromotions match the lifestyles and buying patterns of your customers.Create a multidimensional snapshot of trends to createtrade areas, predict sales, design sales territories, plan media,and much more.Target Marketing/Direct MailKnowing and understanding your customers’ likes and dislikesare integral to the success of a direct mail campaign. GIS enablesyou to identify who your most valuable customers are, understandtheir demographic characteristics, measure their direct mailresponse by product category or promotion, and target wherenew customers with similar demographic characteristics arelocated.
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