As part of my day job for the past 3 years, I've been pitching reporters and editors at small mommy-blogs and even top-tier outlets such as Wired. During this time, I've learned a lot about what works and what doesn't - from downright ugly and spam-tastic form-filled emails, to short and sweet messages.
Without further ado, here are a few pitch-writing tips that I think are helpful to entry and intermediate-level PR professionals: