The technological aspect of the macro environment includes the actors that are responsible for the creation of new technologies, new products & new market opportunities. For this purpose following are the important trends of the technological area.
01- The technology is changing at a speedy rate and the new products are emerging that replace the previous ones.
02- A large number of opportunities are emerging in the expanding fields like, space shuttle, health care, robotics & biogenetic industries etc.
03- The technical & commercial challenges emerged for the organization to develop affordable products. Also mew regulations are implementing from the government about the product safety & individual privacy that must also be considered by the organizations.