Advocacy is the very first task to define KM, make it known to others
in the organization, and develop an initial small group of KM supporters.
Opportunities should be provided to the staff to learn more about KM through
activities such as in-house seminars and workshops and to share stories of
how KM helped other successful organizations. It is also important to make
everyone realize how KM could be aligned with other current initiatives of the
organizations. During the advocacy and learning stage it is essential to make
the concepts of KM real for others in the organization. This means that the
advocates should create a clear, tangible picture of the benefits of KM as they
relate to goals in the organization. To make KM attractive to a wider audience,
it is important to use simple definitions and simple language to explore real
problems, opportunities, and the potential value that KM addresses.
Advocacy is the very first task to define KM, make it known to others
in the organization, and develop an initial small group of KM supporters.
Opportunities should be provided to the staff to learn more about KM through
activities such as in-house seminars and workshops and to share stories of
how KM helped other successful organizations. It is also important to make
everyone realize how KM could be aligned with other current initiatives of the
organizations. During the advocacy and learning stage it is essential to make
the concepts of KM real for others in the organization. This means that the
advocates should create a clear, tangible picture of the benefits of KM as they
relate to goals in the organization. To make KM attractive to a wider audience,
it is important to use simple definitions and simple language to explore real
problems, opportunities, and the potential value that KM addresses.
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